
Financial services that build lasting legacies.
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As we age, the likelihood of needing help with everyday tasks like bathing, dressing, or eating increases. While health insurance and Medicare provide important coverage for acute care and hospital visits, they typically don’t cover the cost of long-term, custodial care. That’s where long-term care insurance comes in—a smart way to plan ahead, protect your savings, and maintain your independence.
Long-term care insurance (LTCI) is designed to cover the costs of services that assist people with chronic illnesses, disabilities, or conditions that require extended care. This can include assistance in your home, a nursing home, assisted living facility, or adult daycare center.
Unlike traditional medical care, long-term care focuses on helping you live as independently as possible for as long as possible. Whether you need help recovering from surgery or managing a condition like Alzheimer’s or Parkinson’s, LTCI ensures you have access to care without draining your life savings.
According to the U.S. Department of Health and Human Services, about 70% of people over the age of 65 will require some form of long-term care during their lifetime. That care isn’t cheap—assisted living costs average around $4,500/month, while a private room in a nursing home can exceed $9,000/month.
Without long-term care insurance, these costs often fall to families, retirement accounts, or other savings. That financial strain can be devastating—not just to the person receiving care, but to spouses and adult children trying to manage care and costs simultaneously.
LTCI helps you avoid that burden. It gives you more control over where and how you receive care, and it protects your financial legacy for your family.
Long-term care insurance typically helps pay for:
Coverage activates when you can no longer perform a certain number of “Activities of Daily Living” (ADLs) on your own—such as bathing, eating, dressing, toileting, transferring (getting in/out of bed), or maintaining continence.
It also typically kicks in if you have a cognitive impairment that affects your ability to safely live alone—like dementia or Alzheimer's disease.
The best time to buy long-term care insurance is when you're in your 40s to early 60s—before health issues develop. Waiting too long can result in significantly higher premiums or being declined for coverage altogether. The earlier you buy, the more affordable your premiums tend to be.
Buying early also ensures you're protected if care is needed unexpectedly, such as after a stroke or injury.
You choose a policy based on:
Some policies also offer inflation protection, which increases your benefit amount over time to keep up with rising care costs. This is highly recommended, especially if you’re buying coverage while you’re younger.
There are two main types of LTC insurance:
This type provides the most straightforward and flexible long-term care coverage. You pay annual premiums in exchange for future benefits if you need long-term care. However, if you never need care, you may not receive any payout (similar to auto or home insurance).
These policies combine life insurance (or an annuity) with long-term care benefits. If you need care, the policy pays out for those services. If you never use the LTC benefit, your beneficiaries receive a death benefit. These have become increasingly popular because they ensure your premiums aren’t “wasted” if care is never needed.
LTC insurance is a smart option for:
While Medicaid does cover long-term care for low-income individuals, it requires spending down most of your assets to qualify. LTC insurance helps you maintain financial independence while getting the care you need.
The cost of long-term care insurance varies depending on:
On average, a healthy 55-year-old couple might pay around $2,000–$3,000 per year combined. While this is a financial commitment, it’s often far less than the eventual out-of-pocket cost of paying for care yourself.
You may also be able to deduct LTC premiums from your taxes as a medical expense—especially if you're self-employed or over age 65. Check with a tax advisor for specific eligibility.
Pros:
Cons:
Speaking with a knowledgeable agent or financial advisor can help you compare options and choose a policy that matches your personal and financial goals.
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